KENT, Ohio - TRZ Sports Information Services, Inc. of Kent, Ohio and Celecast Inc. of Villa Rica, Ga., announced early this month that they have entered an agreement to provide college sports fans with live play-by-play audio of their favorite sports teams direct to their cell phones.

TRZ has been providing live event coverage since 1989 through its TEAMLINE telephone and Internet services. Celecast, Inc. is a mobile media content provider that has orchestrated a unique method of distributing games via cell phones that is expected to significantly reduce the cost of listening to games for the cell phone listener.

"We are excited to be able to offer this option to our fans at Texas Wesleyan University," Texas Wesleyan athletic director Terry Waldrop said. "The success of our programs last year has generated renewed interest from the community and we see this as another opportunity to promote our university and athletic department."

Texas Wesleyan, who has been using TEAMLINE to broadcast its basketball and volleyball games since 2001, will be able to offer Celecast service to its fans as part of its existing TEAMLINE contract and any new revenues generated by Celecast will be paid to the school in addition to its regular TEAMLINE rights fees.

Celecast and TRZ will announce pricing and service plans for college teams at the NACDA Convention in June so that teams can plan for the 2003-2004 season. Season passes are expected to be priced as low as $39 per season, with teams getting a percentage of every season pass.