Course Descriptions

3321. Principles of Marketing 3 hours
A study of the theory, practices, and role of marketing in a business
environment. Emphasis is placed on the consumer and the marketing mix: product, price, promotion, and distribution.

3328. Retailing 3 hours
Prerequisite: MKT 3321 or consent of instructor
Course focuses on the position of retailing in the distribution channel; the part played by retailing in the economic system, with particular attention to the interaction between suppliers and consumers; and retail management functions, such as inventory management, pricing, buying, advertising, and sales promotion.

3331. Sales Management (MGT 3331) 3 hours
Prerequisite: MGT 3319 and MKT 3321
A study of professional sales principles and selected management topics, such as organization, training, and motivating a productive sales force.

3341. Principles of Advertising (MCO 3341) 3 hours
Prerequisite: MKT 3321 or consent of instructor
Survey of the role of advertising in society. Basic concepts include
marketing message creation, budget determination, agency-client relationships, media, and social responsibility of advertisers.

3349. Consumer Behavior 3 hours
Prerequisite: MKT 3321 or consent of instructor
A study of the theory and research in consumer behavior derived from psychology, sociology, and anthropology. Emphasis is placed on marketing strategies for products, advertising, sales, in-store environment, and pricing.

4311. Marketing Research 3 hours
Prerequisite: GBA 2321, MKT 3321; senior standing or consent of instructor
A study of the methodology related to problems in marketing decision making. Emphasis is placed on types of research, research design, data collection, sampling, and statistical analysis.

4321. Contemporary Marketing Strategy 3 hours
Prerequisite: MKT 4311 or consent of instructor
A capstone course which stresses the integration of the student's knowledge of business and marketing. Emphasis is placed on bringing the theory and concepts learned in different areas to arrive at the solution to case problems.

4334. Advertising Campaigns (MCO 4334) 3 hours
Prerequisite: MKT 3341
Advanced study of advertising, marketing, and communication theories. Course includes development of advertising plans for specific situations.

4342. Global Marketing 3 hours
Prerequisite: MKT 3321 or consent of instructor
A study of the various areas of global marketing and the cultivation of global markets. Emphasis is on developing and implementing marketing plans in a global environment.

4393. Internship I 3 hours
Prerequisite: Completion of 45 hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.

4394. Internship II 3 hours
Prerequisite: Completion of 45 hours or dean’s approval; 2.0 GPA
Graded academic experiences that provide students with an opportunity to put classroom learning into practice. Internships provide supervised work experience directly related to one’s major field of study.